Time Warner Cable, which launched its Connect a Million Minds (CAMM) initiative with President Obama in 2009, today returned to the White House to launch a new segment of its $100 million campaign to inspire the next

“Science of the Summer Olympics,” the fourth and latest installment in the “Science of Sports” franchise, explores the science, engineering and technology that are helping athletes maximize their performance at the 2012 London Games. How does swimmer Missy Franklin use the principles of fluid dynamics to move more quickly through water? What are the unique biomechanics that have helped make sprinter Usain Bolt the world’s fastest human? What does weightlifter Sarah Robles have in common with a high-tech robot? How do engineers build faster pools, stronger safety helmets, and specialized wheelchairs for disabled athletes? Explore these and many other engineering and technology concepts in this free 10-part educational video series.

With the Olympics being held in London this year, a fair amount of science interest groups are taking advantage of the influx of people traveling from around the world. As one might have guessed, many of the exhibits and installations being displayed around the city are geared towards sports. However, science and athletics go hand and hand in many respects and an opportunity to spark or perpetuate an interest in STEM fields is a move in the right direction.