A new book, Cold Cash, Cool Climate: Science-Based Advice for Ecological Entrepreneurs, Jon Koomey discusses how we can turn the smarts of business to the major problems of our time. Examples of rapid innovation and mobilization using STEM fields have happened before in U.S. history (e.g. WWII production and the creation of Sputnik). “Entrepreneurs will go to the place where the profits are, and until society commits itself to really changing, it’s hard for entrepreneurs to see the value in addressing the problem.” STEM fields are a necessary element in solving the problems of today and tomorrow.